Nike ACG Concept
Design Brief: Create a parka jacket that will be released for the upcoming Nike ACG winter product line. Illustrate the jacket centered around outdoor enthusiasts who love to explore during frigid temperatures while incorporating subtle colors and organic patterning. Consumer Focus: 20-30 years old, adventure, explorer, streetwear Relevant For: Outdoor, winter, lifestyle, everyday wear Marketing Assets: Create print and social assets for marketing to use to promote the new jacket’s product release Consumer Focus: 15-30 years old, active, streetwear, basketball culture Relevant For: Outdoor, lifestyle, everyday wear Marketing Assets: Create print, social, and video assets for marketing to use to promote the new jacket’s product release Head of Product Marketing: Alessandra Colaci | Graphic Design: Kyle Forsdick | Website Engineering: Nick Hinzmann Sparkplug.app