2024 Tour de France Concept

Design Overview: The Tour de France stands as an iconic sporting event with a legacy spanning over a century, captivating audiences worldwide with its blend of athleticism, strategy, and spectacle. The branding for the 2024 edition of the Tour de France serves as a crucial element in conveying the event's essence, values, and excitement to participants, spectators, sponsors, and media. The branding must encapsulate the rich heritage of the Tour while infusing contemporary elements to resonate with diverse audiences and capture the spirit of innovation and excellence.

Design Deliverables

Event Promotional Materials:

Design a range of promotional materials, including posters, banners, and digital graphics, that showcase the brand identity and evoke excitement for the event. Ensure consistency in messaging and design across all promotional channels, both online and offline, to maintain brand integrity and recognition.

Event Signage and Branding:

Develop a comprehensive signage and branding plan for event venues, start and finish lines, podiums, and spectator areas, maximizing visibility and enhancing the on-site experience. Integrate sponsor branding in a tasteful and integrated manner, maintaining brand hierarchy and ensuring alignment with the overall aesthetic.

Social Images

Environmental Designs

Print Designs

You may also like